The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Targeting a Message: Homeschoolers and Social Media
Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.
Marketing to Homeschoolers with Podcasts
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
PR Mama Perspective: Understanding the Homeschool Market
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
Marketing to Homeschoolers: Specialty Retailers Find a New Niche
If you’re looking for a perfect niche market for your specialty toys, you might try homeschoolers. Since they are outside of the mainstream, they tend to be more skeptical about mass-marketed products and more inclined to make unorthodox choices, as a scan of homeschooling websites and a survey of five homeschooling moms revealed.
Product Reviews on Homeschool Blogs: How to Get Them
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
The Homeschool Marketer
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
Homeschool Speakers & Vendors Association
The Homeschool Speakers and Vendors Association (HSVA) was originated and founded by Steve Clark, a homeschooling dad from Louisville, KY. From 1998 to the present, Clark also spent over 2000 hours working in homeschool booths and speaking at homeschool conventions all across the US and Canada. After meeting hundreds of other speakers and vendors at these conventions, Clark saw that there was a great need for an association that would provide support and assistance, mainly in the areas of compiling convention information and developing marketing resources. After brainstorming the idea with other vendors and speakers, Clark and his wife, Katrina, launched HSVA in 2003.
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
Resources
The History of Homeschooling & Collegedale Area Homeschoolers
This is a short timeline of the history of homeschooling in Tennessee and the rise of the Collegedale Area Homeschoolers support group.
Featured Resources

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Pattern Blocks and Boards
This set of 10 simply designed colorful wooden blocks and pattern boards includes 100 blocks in six different shapes and colors. They help develop shape recognition and spatial relationship skills. The contents store neatly in a durable wooden case. This games was awarded the Scholastic Parent & Child's 2004 "Top 22 Toys that Make Kids Think" award.
A Reason For® Spelling
A Reason For® Spelling combines the latest research on how children learn to spell with all the strengths of traditional programs. It teaches highfrequency base words, plus hundreds of other word forms. Values-based stories set the theme each week and help make spelling fun. You'll find product information about A Reason For® Spelling here.
Choosing & Using Curriculum: For Your Special Child
Homeschooling a child with special needs can be challenging. This book lays out a discussion of different reading and math programs, how to adapt materials for special situations, resources for blind, deaf and speech/language, and curriculum types and styles. It will help you find the resource you need to make your homeschooling successful. 
The Living Page: Keeping Notebooks with Charlotte Mason
Charlotte Mason believed that children need to be trained to see, to have their eyes opened, in order to find joy in life. This work explains the value of using the method of writing in journals or notebooks, as derived from the expansive work of Charlotte Mason. You'll find tips to help your children practice putting their knowledge, thoughts, and pictures down on paper, helping them to retain information better, create something beautiful, and strive for retention.
Considering God's Creation
Life science truly comes alive with this 270-page lap-book style notebook for 2nd-7th graders. A Charlotte Mason type discovery approach is easily implemented with creative activities, music and topical Bible studies, making this program a perfect choice for a homeschool family or a classroom. It may be used as a stand-alone science course or as an invaluable supplemental resource for any other program.